Wednesday 1 October, 8:00pm to 10:00pm Sydney = 11:00am to 1:00pm London. Bottles and letters landed Monday 28 September.
Numbers were checked against each firm's own website on 29 September unless the card says otherwise. Fit is the pool's client-fit score; 90-day is Alex's send-scoring. Where a card names an operations person, that conversation is a win, not a consolation.
London LLP for regulated and entrepreneurial clients, often both. Chairman is Simon Freer; Justin is 25-plus years at the firm. Lynsay Cobley (Practice Manager, compliance side, there since 2014) is the operations name if the conversation passes down.
Dear Justin,
Great to see Arnold Hill getting behind women's rugby with Ealing Trailfinders. Last month I sat next to Hollie Davidson at a Randwick semi-final in Sydney. She is the first woman to referee a men's Six Nations match and is hoping for a World Cup next year. Pretty cool.
For context, I look after strategic accounts at Rechargly. We help firms manage the software they buy for their clients, where more revenue leaks than anyone expects. You flag clients' risk long before an audit would, and this one tends to sit inside the practice.
We launched in the UK this year, hence the bottle.
We're in London for a few weeks from 6 October, over for the DAS conference. I'll call next week. It would be great to meet while we're over.
Matt
Two "Rechargly / Arnold Hill" one-to-ones went 16 and 23 July, no reply on record.
Outsourced finance and accounting practice. Ben is the only leadership title, so he decides. The firm backs Surfers Against Sewage. He's ex-SaaS, so he's seen subscription billing from the vendor's side.
Dear Ben,
Sailing in Anglesey is a long way from the Surrey Hills. I crew on an old racing yacht in Sydney's Twilight Summer Series, and we get beaten by cruisers. The crew blames the skipper.
I look after strategic accounts at Rechargly. We help firms manage the software they buy for their clients, where more revenue leaks than anyone expects. You've seen subscription billing from a SaaS vendor's side; this is the practice's side.
We launched in the UK this year, hence the bottle and a reason to celebrate.
We're in London for a few weeks from 6 October, over for the DAS conference. I'll call next week. It would be great to meet while we're over.
Matt
No touch before the letter. The sailing line is genuinely yours — let it run.
Flat structure, seven equal partners, nobody titled managing partner. Richard became the firm's youngest ever partner in 1984 and is its longest serving. The other path into this firm is Chris Denton, the partner who ran an audit division in Melbourne for seven years then merged his own firm into The MGroup in 2023 — the best Australian connection in the whole batch if Richard passes you sideways. Operations name: John-Paul Cleaver, Practice Manager. Fallback for this call: Ollie Squire.
Dear Richard,
A prominent local footballer in your day, and now The MGroup's name is on Oxford City's ground. Beats a season ticket.
I look after strategic accounts at Rechargly. We help firms manage the software they buy for their clients, where more revenue leaks than anyone expects. Developing what the firm offers business owners puts the software you buy for them on your desk.
We launched in the UK this year, hence the bottle. Your bio mentions the very occasional glass of wine, so this should last a while.
We're in London from 6 October, and I'm in Oxford on Friday 9 October. I'll call next week. It would be great to meet while I'm there.
Matt
Kent practice, seven offices, fourteen equal partners with no single head, founded 1930s Maidstone. Clair is a charities specialist with the diploma in charity accounting. The firm has just brought AI tooling into the day-to-day. Operations names if it passes down: Brigette Brown, Practice Manager (runs across all seven offices), or Rob Horne / Ashley Phillips.
Dear Clair,
I saw your post on the firm's 90th. Twenty-five of those years are yours, from newly qualified to senior partner. Definitely something to be proud of.
I look after strategic accounts at Rechargly. We help firms manage the software they buy for their clients, where more revenue leaks than anyone expects. You've just brought AI into the day-to-day; billing clients for their software is the admin that usually gets left behind.
We launched in the UK this year, though ninety years seemed the better reason for a bottle.
We're in London for a few weeks from 6 October, over for the DAS conference. I'll call next week. It would be great to meet while we're over.
Matt
Surrey firm with a separate wealth arm — the wealth arm is not the buyer, stay on the accountancy side. Phil is the sole head of that side, 25 years a partner, has run the firm's own finances since 2000 and owns the technology decisions for firm and clients.
Dear Phil,
Twenty-five years a partner at Ward Williams, now running it and overseeing the tech for the firm and its clients. You'll have seen a lot of solutions for accountants come and go in that time.
For context, I look after strategic accounts at Rechargly. We help firms manage the software they buy for their clients, where more revenue leaks than anyone expects.
We launched in the UK this year, hence the bottle and a reason to celebrate. Given your interest in tech, I thought it would be good to connect.
We're in London for a few weeks from 6 October, over for the DAS conference. I'll call next week. It would be great to meet while we're over.
Matt
"Rechargly / Ward Williams" one-to-ones went 6 and 8 July, no reply on record.
Production accounting for TV and film. Family-run: Mark is sole head, Jacqueline Hopkins is Company Director. The firm turns 20 this October — a live reason to meet while you're over. Phone is the only channel: the email on record belongs to a different person at another company.
Dear Mark,
KPMG, then Celador as finance director and chief operating officer, then your own firm. Not many accountants have an IMDb page.
For context, I look after strategic accounts at Rechargly. We help firms manage the software they buy for their clients, where more revenue leaks than anyone expects. You built the firm on strong controls, and client software is usually where they quietly stop.
We launched in the UK this year, hence the bottle. One for the wrap party.
We're in London for a few weeks from 6 October, over for the DAS conference. I'll call next week. It would be great to meet while we're over.
Matt
Multi-office Essex and Surrey practice. Mark runs it day to day, but founder and chairman Adrian Hart holds the ownership stake, so a yes may route through him. The whole team sits the Xero exam and recertifies yearly — clients keep arriving on Xero, which is the letter's own bridge.
Dear Mark,
Nine years as honorary treasurer at Chelmsford Rugby Club. I coach my daughter's football team. I didn't realise at kindergarten it was a job for life. She's mid-high school and I'm still coaching.
For context, I look after strategic accounts at Rechargly. We help firms manage the software they buy for their clients, where more revenue leaks than anyone expects. Your whole team sits the Xero exam and recertifies each year, so clients keep arriving on it, each one another licence to bill back.
We launched in the UK this year, hence the bottle and a reason to celebrate.
We're in London for a few weeks from 6 October, over for the DAS conference. I'll call next week. It would be great to meet while we're over.
Matt
Surrey and southwest London practice, and the best client fit of its batch — every pricing tier includes software. Laura founded it and decides. Operations names: Joshua Cox (Director of Operations, Accounting and Finance) or Sara Lucioni (Practice Manager). The Richmond acquisition is live integration context, but the letter deliberately led on the certification, not the deal.
Dear Laura,
You called the WCorp certification a real personal milestone, and a first for any accountancy practice. I had to look it up. It's an impressive one, and great to see your firm taking the lead on an important issue.
For context, I look after strategic accounts at Rechargly. We help firms manage the software they buy for their clients, where more revenue leaks than anyone expects. You already buy the software for every client, so the only question is who bills it back.
We launched in the UK this year, hence the bottle and a reason to celebrate.
We're in London for a few weeks from 6 October, over for the DAS conference. I'll call next week. It would be great to meet while we're over.
Matt
One campaign email in July 2025, no reply. WCorp is a workplace certification for how a company supports women; she thanked its founder, Geeta Sidhu-Robb, in her post.
Chartered accountants and registered auditors, the name over the door since 1982 and still a Wem running it — Alistair is the only Director listed, and Alex Wem (same family) is Office Manager. The firm does app advisory and app training for clients, so the subscriptions conversation is close to home. Whether Alistair founded it is genuinely unknown, which is why the letter asks.
Dear Alistair,
I'll admit the name over the door is what got you on my list. Wem & Co since 1982, and I'd like to know whether you hung the sign yourself. I'll ask when I call.
For context, I look after strategic accounts at Rechargly. We help firms manage the software they buy for their clients, where more revenue leaks than anyone expects. When a firm picks its clients' apps and trains them on it, a fair few subscriptions end up on the firm's card.
We launched in the UK this year, hence the bottle and a reason to celebrate.
We're in London for a few weeks from 6 October, over for the DAS conference. I'll call next week. It would be great to meet while we're over.
Matt
Small Wimbledon tax practice, Kieran's name on the door so he decides. The letter is the batch's most personal: his fifteen years as treasurer of East Molesey Cricket Club, where Adam Zampa played.
Dear Kieran,
Fifteen years as treasurer at East Molesey, so thank you for signing off the new ball budget that got Adam Zampa started. Getting Kookaburras imported past the committee can't have been easy.
Nobody sends the treasurer champagne when the player makes it. Here it is, a decade late.
For context, I look after strategic accounts at Rechargly. We help firms manage the software they buy for their clients. You'll have seen firsthand how much revenue leaks out of client Xero subscriptions. That's the problem we solve. We launched in the UK this year, independents and top 100 firms both.
We're at the Digital Accountancy Show on 7 and 8 October. Good to meet there, otherwise I'll call the week after.
Matt
Elstree and Borehamwood practice. The bottle went to Andrew deliberately — the earlier pick was Lara Franklin, Practice Manager, who is real and on record but not published on their site; she's your operations conversation if Andrew passes it down. Fresh internally: Gareth Lishman was promoted to Tax Compliance Director a few months back. Andrew built a profit scorecard for clients, which the letter's middle plays on.
Dear Andrew,
Most accountants list golf or football under interests. Antique accountancy memorabilia makes a refreshing change. I've never met anyone who collects it, and I'd love to learn more.
For context, I look after strategic accounts at Rechargly. We help firms manage the software they buy for their clients, where more revenue leaks than anyone expects. You built a profit scorecard for your clients, and client software billing is usually where a firm's own profit quietly leaks.
We launched in the UK this year, hence the bottle and a reason to celebrate.
We're in London for a few weeks from 6 October, over for the DAS conference. I'll call next week. It would be great to meet while we're over.
Matt
The memorabilia hook works by listening — ask about the collection and let him talk.
"Your finance team, on your terms" outsourced model, six companies in the group. The decision sits above her: Will Sterling is CEO, John Sterling founder, Mark Kerrison chairman — William Sterling is the name on record as the decider.
Dear Meha,
I saw your post marking ten years at Sterling. Second employee straight out of university to Group CFO, and the firm from two people to forty-two. That's one hell of a milestone.
For context, I look after strategic accounts at Rechargly. We help firms manage the software they buy for their clients, where more revenue leaks than anyone expects. Six companies usually means six subscription lists and nobody quite owning them.
We launched in the UK this year, hence the bottle and a reason to celebrate. You measured the decade in coffee machines, so here's something that doesn't go in one.
We're in London for a few weeks from 6 October, over for the DAS conference. I'll call next week. It would be great to meet while we're over.
Matt
Cloud-led firm for start-ups and tech clients, founded by Andy Mildner, run by Rob. One of the two best client fits in the entire pool. Rob decides. If not him: Josh Clarke, Chief Operating Officer, runs the day to day. No email exists on record or published — phone is the channel. Rob is ex-PwC and audited wine producers, so he'll judge the bottle.
Dear Rob,
Managing director at Love Your Accountants, FD at a clean tech NFP, vice treasurer of an investment club, a 35 under 35 finalist, and a Friday post most weeks. You must be busy, so we'd like to take a headache off your plate.
I look after strategic accounts at Rechargly. We help firms manage the software they buy for their clients, where more revenue leaks than anyone expects. On fixed fees, every client subscription you don't bill back comes straight off the margin.
We launched in the UK this year, hence the bottle.
We're in London for a few weeks from 6 October, over for the DAS conference. I'll call next week. It would be great to meet while we're over.
Matt